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Karuna Sharma

Karuna Sharma

Correspondent

Karuna is a correspondent at Business Insider India, where she writes about the many manifestations of the internet. She takes a closer look at how our daily lives are affected and shaped by the virtual world, pop culture, memes, new forms of communication, and ever-shifting social media trends. Previously, she has covered advertising, media and marketing. Get in touch with her at karuna@timesbridge.com.


Latest Stories from Karuna Sharma


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4 mins read

Regional and folk singers are using YouTube to preserve and popularise their culture

Many women from tier II and III towns have found a medium in YouTube to showcase their talent to th…

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2 mins read

Myntra expands offerings for climate-conscious teenagers with Wrogn and Dressberry Teens

With the big fashion festival sale around the corner, Myntra is expanding its product portfolio for…

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2 mins read

Retail-tech startup Daalchini raises $4 million in a round led by Unicorn India Ventures

Delhi-based retail-tech startup Daalchini has raised $4 million in a series A round led by Unicorn …

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3 mins read

Inside Flipkart’s Big Box: how robots, cobots help pick and pack your package

E-commerce giant Flipkart uses hundreds of robots and cobots to improve its operations and ensure a…

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2 mins read

People notice social media ads almost as much as they notice print ads: Report

A recent report by consumer data intelligence consultancy Axis My India reveals that most consumers…

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5 mins read

Rainfall deficiency in UP, Bihar to affect millions of farmers, reduce Kharif output

The estimated paddy production in UP and Bihar is about 15.5 million metric tons (MT). And, the …

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3 mins read

The upcoming ‘flush’ season holds the key to cooling milk prices - CEO of Godrej Jersey

Indian dairy and cattle farmers have been barely recovering their input costs this year, thanks to …

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2 mins read

How do Indians like their eggs? Ordered instantly, says a Swiggy report

Grocery service platform Swiggy Instamart has catered to more than nine million users between June …

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3 mins read

Travel Sustainable: Samsonite’s new line of luggage is made from yoghurt cups and plastic bottles

After the pandemic wreaked havoc on the travel industry, the conversations around sustainability ha…

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3 mins read

Flipkart's Asia’s largest fulfilment centre to process a million shipments a day during BBD

Flipkart's new big-box fulfilment centre located 50 kilometres away from Kolkata at Haringhata is s…

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3 mins read

Sanitary pads take 250-800 years to decompose, which is pushing young Indians to opt for greener alternatives

To reduce their carbon footprint on Earth, young millennials and GenZs are switching to greener …

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2 mins read

Rising input and supply chain costs push luxury carmaker Audi to hike prices by 2.4%

Luxury car Audi is about to get a tad more expensive, as the automaker increases its prices for the…

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5 mins read

Big actors take a major chunk of Bollywood profits, but will recent flops prompt content and revenue correction?

Bollywood’s recent big-budget releases like Lal Singh Chaddha, Shamshera, Prithviraj Chauhan and Ek…

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3 mins read

After rice, cereals and pulses could get pricier

Rainfall deficiency has led to a shift in sowing patterns, affecting India’s overall agriculture…

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4 mins read

Jewellery brands deck up in hope of bumper festive sales ahead

The ongoing festive season, which comes after two years of COVID, has made gold, diamonds and plati…

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5 mins read

GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment

In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers ar…

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2 mins read

Sports goods, furniture and shoes lead India’s retail growth this festive season: RAI

The second quarter of the current fiscal year started on a good note for the retail industry. A…

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3 mins read

Aha takes the Netflix way to reach out to subscribers from small towns

Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…

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2 mins read

Your milk will now get dearer as Mother Dairy and Amul raise prices by ₹2 per litre

Indian dairy and cattle farmers have been barely recovering their input costs thanks to the increas…

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2 mins read

How India can create opportunities for its new-age farmers

“Advanced technology and precision farming have the potential to take Indian agro-economy to n…

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3 mins read

Qmin has been profitable business for IHCL from day one, says Jehangir Press

Indian Hotels, the operator of Taj Hotels, launched its food delivery platform Qmin two years ago. …

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3 mins read

This startup offers ‘super’ healthy snacks for the price of Lay’s, Kurkure

India’s snacking industry, which offers a variety of fried snacks at an affordable price, has been …

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2 mins read

Healthy household balance sheets will push auto, consumer goods sales: Morgan Stanley

India’s household balance sheets are healthy and a conducive macro backdrop will keep consumer conf…

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4 mins read

Indian diamantaires want to make lab-grown diamonds a woman’s best friend

India has always been a diamond polishing hub thanks to a vibrant small-scale industry driving it. …